Pakistan Cricket Board Struggling To Sell TV Rights For Australia, NZ Series

The Pakistan Cricket Board (PCB) is confronting issues in offering the TV privileges of its imminent “home” arrangement against Australia and New Zealand in the United Arab Emirates for a sensible sum.

A dependable source in the board, mindful of the improvements, told PTI that while the PCB had kept a store base cost between USD 7.5 to 8 million for both arrangement, it had not gotten a solitary offer even near the store cost.

“The PCB up to this point has got only one supporter intrigued by purchasing TV privileges of both arrangement however he has offered recently around USD 5.5 million which is well beneath the store value set by the board,” the source said.

Pakistan Cricket Board Struggling To Sell TV Rights For Australia, NZ Series

“The PCB is instantly arranging with the telecaster situated in Dubai yet is additionally attempting to sway different telecasters to likewise submit their offers for the twin arrangement,” he said.

The source said that a supporter situated in India had additionally indicated investment yet did not catch up with the board.

“A year ago the board had earned a nice looking sum near USD 9 million from offer of TV rights by offering the arrangement against South Africa and Sri Lanka independently to two separate telecasters,” the source included.

“Notwithstanding, this time the PCB has been compelled to offer the Australia and New Zealand arrangement in a pack on the grounds that the estimation of the New Zealand group among the telecasters is low, lower than even the Sri Lankan group,” the source said.

He brought up that while the PCB had got offers for the arrangement against Australia, the same level of investment was not seen for the New Zealand elastic.

“The most exceedingly bad part for the PCB is that under the old FTP of the ICC they need to play three Tests against New Zealand. Against Australia likewise there were three Tests yet the PCB and Australian cricket board together consented to lessen one and expand the restricted over matches furthermore add a T20 match to build incomes from supporters and backers,” he said.

With time running out before the Australia arrangement starts in October, the source said the PCB was quick to wrap up its telecasting arrangement for the two arrangement and in the meantime wanting to get at any rate around USD 6 to 6.5 million,” he said.

Interestingly a neighborhood organization, Transmedia universal has as of now brought the full ground rights for both arrangement for around USD 900,000.